If you haven’t seen Gillette’s video on the epidemic of toxic masculinity that exists in the USA—and the world—watch it. It’s a solid 1:48.
We’ve heard their tagline for years, “The Best a Man Can Get,” and like many company slogans, it reaches higher than it could ever achieve. I mean, after all, it’s only metal blades for cutting face hair. But with their new video, new website, and new commitment—they want to see men be the best a man can be. More than products, they are promoting person.